The UFC Is Irrelevant In The Japanese MMA Marketplace
The UFC is of borderline relevance in Japan. This isn’t to disparage the UFC, which has done a great job growing MMA in North America and parts of Europe. It’s an effort to put Dana White’s claims of Zuffa’s inevitable worldwide dominance into perspective. Without traction in the #2 fightsport market in the world, UFC’s hopes for ‘world domination’ are doomed to failure.
Here are the three essential qualities for doing business in Japan, along with an analysis of what they mean to Zuffa’s efforts to build the UFC brand there:
Group Orientation/Collaboration: Japanese businessmen are notorious for sublimating their individual talents and personalities to the greater good of the group. Furthermore, Japanese business places a great emphasis on teamwork and collaboration. For US businesses seeking to enter the market, a certain degree of partnership with existing Japanese firms is almost de rigueur. MMA fans can see the biggest problem Zuffa may face from a mile away–their reticence to enter into co-promotional agreements. While their public disdain for co-promotion was a major sticking point in their negotiations with Fedor Emelianenko, it may very well be a case that they didn’t want to do business with M-1 Global. To a certain extent, its difficult to blame them. On the other hand, the UFC worked with Germany’s largest concert promoter (MLK) to enter that market with a fair degree of success. They’d be well advised to seek some sort of a partnership similar to their German initiative to help smooth their way into the Japanese market.
Hierarchy: Japanese business and, for that matter, Japanese culture, is almost ridiculously hierarchical. The societal reverence for age, experience and accomplishment in Japan is well known, and that’s often a difficult concept for American companies and businessmen to grasp. Much of the reason for this is the relative openness of US culture, particularly as it relates to business. US businesses love mavericks and Horatio Alger stories. That accounts for much of the business media’s fascination with Dana White and they’re quick to celebrate how a former aerobics instructor is now the most powerful man in MMA and the driving force of a billion dollar company. That storyline doesn’t play as well in Japan, however. One approach would be for White to take a back seat in UFC efforts to promote in Japan in favor of Lorenzo Fertitta–who has much more conventional business experience from his time in the casino industry–and perhaps Marc Ratner, widely respected for his time at the Nevada Athletic Commission.
Respect: Even among seedy elements like fight promoters–and even the underworld–respect in business dealings is essential in Japan. In a typical Japanese business deal, the first few meetings aren’t intended for any substantive decision making to take place. Instead, they’re used for evaluation of your professionalism or, as the Japanese like to put it, “to determine your suitability for conducting business with”. Considering that Dana Whites first introduction to the PRIDE staff and to the Japanese fight public was a press conference where he made the statement–more in reference to the proposed bouts between UFC and PRIDE fighters than anything else–”We’re going to kick your ass”. At that moment, PRIDE as a promotion died. The people that worked for PRIDE had no interest in helping White profit from the promotion. More significantly, he became little more than a clown to the Japanese public–like “Money From Government Grants” shill Mathew Lesko without the funny suit. To succeed in Japan, the UFC must realize that they’re not considered a major fight promotion in that country. They must understand that they’ve got to win over a skeptical public, but before that they have to win over a skeptical Japanese business community. They might be able to run their company like Tony Soprano ran the garbage collection business in the US, but that approach applied to Japan will leave them exactly where they are now–on the outside looking in at the huge, fight crazy economy.
Dana White’s fanciful stories about corrupt promoters and Yakzua gangsters out of Quentin Tarantino movies might amuse his sycophants in the MMA media, but countless US companies including fight promotions have done business successfully and profitably in Japan. The UFC might be able to convince the clueless US media that they’re making progress in Japan due to a deal on a low profile TV network or, more recently a big ad campaign on a Japanese social networking site, but they’re currently spinning their wheels and going nowhere. Properly promoting stars like Yoshihiro Akiyama will help, but the only way that Zuffa will be able to become a factor in the worlds #2 MMA market is to do what every other company has done to be successful there–learn how to understand the Japanese approach to doing business, and play by their rules.
Ross Everett is a freelance sports writer and noted authority on football betting. His writing has appeared on a variety of sports sites including sports news and sportsbook directory sites. He lives in Southern Nevada with three Jack Russell Terriers and an emu. He is currently working on an autobiography of former energy secretary Donald Hodell.
UFC Flashback: Joe Lauzon Tops Jeremy Stephens In Ultimate Fight Night Main Event
Ever since he burst onto the MMA scene with a shocking first round KO upset of Jens Pulver at UFC 63, Joe Lauzon has been working to earn respect. For some reason hes had trouble being taken seriously as a top contender in the UFCs lightweight division. He may not fit the classical profile of a fighter, looking more like a fresh faced kid and is often referred to as a geek due to his educational background in computer science. In the main event at the UFC Ultimate Fight Night in Tampa, Lauzon withstood a game challenge from late replacement Jeremy Stephens to earn a 2nd round submission victory.
Lauzon was in control of the fight throughout, but Stephens gave a good account of himself despite his opponents obvious technical superiority on the ground. Lauzon appeared to be on the verge of ending the fight midway through the second with a ground and pound assault that he attempted to transition into a rear naked choke. Stephens fought back with a vengeance despite his disadvantageous position and opened a nasty cut on Lauzon’s forehead with an elbow strike.
Lauzon gained a new sense of urgency not wanting to lose on a stoppage due to the cut. He regained control on the ground and from full mount twisted into a nasty arm bar. Stephens tried to extricate himself, but was eventually forced to tap giving the bloody Lauzon a hard fought triumph.
The semifinal matchup featured another impressive effort from Cain Velasquez, who many have pegged as the heavyweight superstar of the future. Velasquez is a formidable physical presence at 6’2″ 241 pounds, and has very well developed technical skills for a fighter with only five bouts under his belt. He trains with the American Kickboxing Academy, and has a reputation as the hardest worker and most dominant sparring partner in a gym who includes among its membership superstars such as Bobby Southworth, Cung Le and Josh Thompson.
Velasquez was never really threatened in the fight, but he did have difficulty finishing off tough UFC newcomer Dennis Stojnic. Stojnic displayed impressive toughness and a chin of granite as he became the first of Velasquez’s opponents to make it into the second round.
In the second round, Velasquez quickly caught his opponent and sent him to the canvas with a nice combination which he followed up with another ground and pound attack to earn the TKO verdict.
Fedor Emelianenko To Face Brett Rogers In Strikeforce Debut
Fedor Emelianenko will make his debut for the Strikeforce MMA promotion this fall, facing undefeated prospect Brett Grim Rogers. Strikeforce CEO Scott Coker made the announcement at a Showtime promoted Fedor open workout in New York City. The promotion has yet to announce a date or a venue.
Fedor is considered by most experts to be the best heavyweight MMA fighter in the world, if not the best of all time. He snubbed the UFC following Afflictions exit from the MMA promotion business, choosing to sign with the up-and-coming Strikeforce promotion. Strikeforce agreed to co-promote with M1 Global, a Russian based promotion company owned by Fedor’s manager Vadim Finkelchtein and to allow the fighter a non-exclusive deal that would enable him to compete in Japan and Eastern Europe.
After signing with Strikeforce, Fedor displayed his typical humility:
I am looking forward to going back to work and fighting at the highest level. STRIKEFORCE is a top fight promotion that houses some of the greatest fighters in the world. I am prepared to fight any of them.
Emelianenkos manager, Vadim Finkelchtein noted:
I am very happy and excited about the upcoming collaboration with Strikeforce. We are very pleased that we found a reliable partner and I feel that Strikeforce and M-1 can support each other on many things. This will create big opportunities for both parties to test their fighters against worthy opponents.
Strikeforce CEO Scott Coker shared his excitement:
We are extremely excited to have the opportunity to work with M-1 Global and Fedor. Fedor has been the reigning king of MMAs heavyweight division for quite some time now so being able to work with M-1 and Fedor will substantially increase the level of competition amongst the athletes in this weight class.
Belfort, Dos Santos Win Top Fights At UFC 103
Vitor Belfort made his first appearance in the UFCs iconic octagon in five years, headlining the main event of UFC 103 in Dallas, Texas. Just over three minutes later, he had already become a top contender in the middleweight and light heavyweight divisions. Belfort dominated veteran Rich Franklin en route to a devastating knockout victory, and following the bout talk quickly shifted to The Phenom as a potential future opponent for both Anderson Silva and Lyoto Machida.
The fight against Franklin was contested at a catchweight of 195 pounds, and Belfort took several tries to finally make weight on Friday afternoon. If he had been weakened by a difficult weight cut, he sure didn’t show it as he entered the cage on Saturday looking noticeably larger than his opponent. The pace of the bout was tactical and deliberate until the very end–Belfort landed a few leg kicks, but for the most part it was several minutes of the fighters circling each other. Belfort was clearly measuring Franklin for a big power shot, and he found it after a brief flurry in which neither man gained an advantage. Out of nowhere, Belfort floored Franklin with a nasty uppercut and quickly mounted a ground and pound assault on his fallen adversary. It only took three or four big shots to Franklin’s head before the referee jumped in to call a halt to the proceedings.
At the post fight press conference, Dana White quickly endorsed the prospect of a matchup between Belfort and UFC middleweight champion Anderson Silva”either for the title or at a’5 catchweight. Silva has only three fights remaining on his UFC contract, after which hes insisted that hell retire (although he continues to toy with the idea of boxing against Roy Jones, Jr.). Obviously nothing has been signed, but White clearly wants to get his moneys worth out of the fights remaining on Silvas deal and from that standpoint alone a matchup against Belfort makes perfect sense.
A changing of the guard was in evidence in the co-main event, as Junior Dos Santos defeated former PRIDE Open Weight GP champion and MMA legend Mirko Cro Cop by verbal submission. Cro Cop appeared to be moving much better on his surgically repaired knee than in recent fights, though he still demonstrated an overreliance on his counterpunching. Still, through the early part of the fight he was doing well with his straight left hand counter. As the fight wore on, however, Dos Santos began to pick Cro Cop apart and in the third round began to use his Muay Thai knee strikes to good effect. It was a knee strike to Cro Cops head followed by an uppercut that ended the fight”Cro Cop suddenly indicated to the referee that he couldnt see and was unable to continue. Ironically, he may have suffered a broken eye socket similar to the one he famously inflicted on Bob Sapp in a 2003 K-1 bout.
Earlier in the card, Paul Daley made the most of his role as a late substitute for injured Mike Swick as he stopped Martin Kampmann by second round TKO. Kampmann complained of an early stoppage, but Daley gave him trouble throughout with his sharp strikes and fast hands. The end came after a brutal left hook knocked Kampmann to the canvas, after which Daley followed up with some ground and pound until the stoppage.
Ross Everett is a freelance sports writer and highly respected authority on World Cup soccer betting. His writing has appeared on a variety of sports sites including sports news and betting odds sites. He lives in Northern Nevada with three Jack Russell Terriers and an emu. He is currently working on an autobiography of former interior secretary James Watt.
UFC 94 Flashback: GSP, Machida Gain Victories
BJ Penn entered his main event battle against welterweight kingpin Georges St. Pierre looking to become the first man in UFC history to simultaneously hold titles in two weight classes. GSP never gave him the chance to make history, as he stopped Penn after four increasingly dominant rounds to retain his belt with a TKO victory and make a compelling case for being the pound for pound best fighter in mixed martial arts.
Both fighters had considerable fan support, with vocal, flag waving delegations from the Hawaiian Islands and Canada in evidence. During ring introductions, both men received enthusiastic cheers tempered with a few boos. After the opening horn sounded, however, the Penn backers had little to cheer about while the champions supports broke out in G-S-P chants on several occasions. The first round was fairly evenly contested, with St. Pierre trying to get a first hand feel for Penns often unorthodox”but highly successful”takedown defense. GSP made several takedown attempts, but had them repeatedly stuffed by Penns incredible balance and flexibility.
Boxing guru Freddy Roach recently praised Penn as the best technical puncher in MMA, but he had no opportunity to bring this weapon to bear as he had trouble finding the range from the outset. GSP mixed up his look perfectly, either staying just outside Penns range using his 6 reach advantage effectively or more often smothering his opponent on takedown attempts.
GSP began to assert his dominance in round two. He got a takedown early in the frame and began to mount a ground and pound assault while moving around in Penns legendary guard with frightening ease. At this point, it was apparent that GSPs superior strength and insane physical conditioning were going to figure prominently in the outcome of the fight.
The eventual outcome was foretold between rounds two and three, as the obviously exhausted Penn required a pep talk from his entourage that his fatigue was all in his head. Across the cage, GSP calmly sipped water and listened intently to trainer Greg Jacksons instructions looking for all the world that he could go 12 rounds if necessary.
Round three was similar to the previous one, with GSP taking his opponent to the mat with a decreasing level of resistance and mauling him with punches and elbows once he got there. His complete control over the BJJ black belt Penn was incredible. That may be the most exceptional thing about Georges St. Pierre”his willingness to attack his opponents strengths and success at doing so.
MMA Flashback: Bobby Lashley Destroys Mike Cook At MFC 21
Here’s a word of advice to future opponents of Bobby Lashley–don’t make fun of his background in professional wrestling. Mike Cook found that out the hard way in the co-main event of the Maximum Fighting Championships MFC 21: Hard Knocks event. After spending the run up to fight week making fun of Lashley’s tenure in the WWE, Cook lasted a mere :24 seconds before being choked unconscious via a guillotine choke.
In prefight interviews, Cook had suggested that Lashley would soil himself once he entered the ring (though in not so erudite terms). That clearly incensed the massive 64 250 pound Lashley, who despite his inexperience in MMA is hardly the sort of individual prone to losing bowel control at the prospect of a fight.
A smirking Cook attempted to tap gloves with Lashley before the fight, but his obviously insulted opponent would have none of it. Even after the opening bell rang, Cooks arrogant approach to the fight continued as he immediately clinched with his opponent as if he had no regard whatsoever for Lashleys strength. Lashley immediately locked in a guillotine choke and basically yanked Cook down to the mat by his head. Once on the canvas, Lashley cinched it in deeper as Cook flopped around”partially in an effort to escape, partially in an involuntary muscle reaction as he sunk into unconsciousness. Cook didn’t even get the chance to tap out as veteran referee Big John McCarthy recognized he was out cold and pulled Lashley off of him.
After the fight Lashley gave his opponent a hug and flashed his trademark megawatt smile as if to say I told you so. In his postfight interview, however, he did slip in a final verbal jab toward his vanquished opponent, quipping that now Cook can go put the mask back on and have fun with himself’.
Despite the fact that mixed martial arts and professional wrestling have been interwoven from the beginning, the American Top Team trained Lashley has been singled out by less knowledgeable fans for his tenure in the WWE. Against his next opponent, Bob Sapp, hell be facing a foe that has also spent some time in the worked environment of professional wrestling. In addition to his legit fighting experience in K-1 and PRIDE, Sapp has worked for several Japanese pro wrestling organizations and briefly held the prestigious IWGP Championship. The IWGP title has been held by pro wrestling legends such as Keiji The Great Muta Mutoh, Antonio Inoki and Tatsumi Fujinami, as well as reigning UFC heavyweight champion Brock Lesnar.
Even though Sapps days as a serious fighter are long past and he likely spends less time in the gym during a given year than Lashley does in a month, he does present an element of danger. Hes still got decent punching power, and his sheer bulk will be a challenge for Lashley who could give up as much as 100 pounds come fight night. Still, Sapp’s only victories in several years have been against overmatched and/or outsized opponents. Sapp remains a hugely popular personality in Japan, however, and simply by fighting him Lashley’s marketability in the lucrative Japanese fight sport market increases significantly.
Ross Everett is a freelance sports writer and highly respected authority on sports betting odds comparison. He writing has appeared on a variety of sports sites including sports news and World Cup betting sites. He lives in Las Vegas with three Jack Russell Terriers and a kangaroo. He is currently working on an autobiography of former energy secretary Donald Hodell.
UFC 98 Flashback: Machida Blasts Evans
When golf legend Jack Nicklaus was still a young upstart in the sport and only starting to tear up PGA courses, legend Bobby Jones commented following ‘The Golden Bear’s’ 65 Masters win that “he plays a game with which I am not familiar”. Following his absolute destruction of Rashad Evans in the main event of UFC 98, there’s likely a few MMA fighters saying the same thing about the new light heavyweight champion Lyoto Machida. Machida completely befuddled Evans en route to a 2nd round TKO victory after which ‘The Dragon’ looked as if hed barely worked up a sweat.
The fight started slowly, with each man trying to get a feel for his opponent and wait him out to see who blinked first. Evans, who prefers to counter punch, quickly began to become uncomfortable with facing an adversary who didn’t come right at him. Late in the first round, Machida went on offense with frightening suddenness, flooring Evans with a nice straight right hand. Evans gamely tried to fight back, but a final right hand from the Shotokan Karate master left him out cold.
After the fight UFC announcer Joe Rogan proclaimed the start of the Machida era and this is not just mere hyperbole. Machida is unlike any fighter before him, rooted in mastery of traditional martial arts but with the versatility of a modern MMA competitor. He’s essentially a Mortal Kombat character come to life–in a more realistic cross disciplinary comparison he shares many of the same characteristics as boxing great Floyd Mayweather, Jr. as he combines insane handspeed, underrated stopping power and nearly impenetrable defense into an unorthodox and extremely lethal package.
The comparisons with the insanely talented but equally insanely arrogant Mayweather end when the final bell sounds. Outside of the cage, Machida is a modest and respectful gentleman who is quick to give credit to his father and his karate teachers for his MMA success. He spent most of his UFC 98 postfight interview not singing his own praises, but imploring others to strive to realize their dreams. In the past, his limited English was seen as a potential marketing liability here in the US but on this occasion he demonstrated vastly improved fluency in the language as a Portuguese translator stood by with his hands in his pockets. Almost overnight hes simply become a marketers dream.
An odd trivia note about Machida serves as further repudiation for MMA neophytes who think that the sports kinship with pro wrestling began with Brock Lesnar: Machida was discovered by Japanese wrestling legend Antonio Inoki, and became something of his protege. He trained for some time at the New Japan Pro Wrestling dojo in Tokyo.
Perhaps the most frightening thing about Machida is that hes only now reaching his full potential as an MMA fighter. In other words, hes only going to get better which is a scary prospect for opponents given the fact that hes never lost in MMA competition. Early in his UFC career he had a reputation as a boring fighter, but in his recent bouts hes shown a downright lethal ability to end fights.
Anderson Silva Dominant In UFC 101 Victory
UFC middleweight champion Anderson Silva had lost a lot of his luster coming into Saturday nights UFC 101 matchup with former light heavyweight champ Forrest Griffin. He was undefeated in his previous nine UFC contests, but his last three victories had been far from impressive. In his most recent bout, he’d pouted and showboated his way to a unanimous decision victory by default against a thoroughly overwhelmed Thales Leites. On that night in Montreal he’d heard an abundance of boos from the fans who at one point started a GSP chant in reference to his most frequent challenger for pound for pound MMA supremacy. Even Dana White criticized his effort and finally conceded that St. Pierre might, indeed, be the best all around fighter in the game.
There was none of that on display at UFC 101. Silva was simply dominant as he overwhelmed the naturally larger Griffin, knocking his opponent down three times before finishing the fight with a spectacular”yet almost effortless”straight right hand.
The live crowd in Philadelphia clearly favored the likable Griffin and gave him a huge ovation as he bounced to the ring to his trademark walk-in song Shipping Up To Boston by the Dropkick Murphys. Silva, meanwhile, received a smattering of boos as he confidently strode to the cage. Silva displayed much more humility toward the fans than he has in his recent outings, bowing in all four directions after the entered the cage.
Once the fight began Silva transformed into the wrecking machine that UFC fans had grown accustomed before his recent run of lackluster performances. Forrest came right at Silva, assuming that his natural size advantage would equate to a strength advantage as well. After an early feeling out process, Griffin flashed a body kick which was caught by Silva and countered with a short punch that sent him to the canvas for a flash knockdown.
The resolute Griffin quickly bounced to his feet, this time flashing a high kick which Silva easily countered for another knockdown. This one clearly hurt Griffin, though he once again made it back to his feet quickly and landed a combination of his own. This was his best”and last”offense of the fight. Silva quickly floored Griffin with a left hand that left little doubt to the eventual outcome of the contest. The double tough Griffin made it to his feet again, and tried to land a leg kick”which Patrick Cote had used with some success in their fight.
Silva, backing up, countered it perfectly and landed an almost effortless straight right that sent Griffin down for good. The referee didnt even bother to count as he waved his arms over the prone fighter as Silva celebrated his win. Griffin quickly exited the cage and, reportedly, the arena. Postfight reports suggested that he wanted to get immediate medical attention for a dislocated jaw suffered on the penultimate knockdown.
Nick Diaz: MMA’s Most Frustrating Fighter
Had things happened differently, Nick Diaz would forever be part of MMA history. Regardless of how his career transpired after February, 2007 he should have been remembered as part of one of the greatest fights ever. His PRIDE 33 matchup against Takanori Gomi should have created a legacy like the first Forrest Griffin/Stephan Bonnar bout, only it was better. It was a mixed martial arts version of Gatti/Ward or Castillo/Corrales 1. It should have been the biggest victory of Diaz’s career and the centerpiece of his highlight reel.
Unfortunately, Diaz’s moment of glory lasted only about six weeks. On April 10th, the Nevada Athletic Commission announced that hed failed a drug test. Diaz had tested positive for marijuana, and his THC level was off the charts. The Nevada Athletic Commission considers a THC level over 50 a positive result for marijuana usage. Nick Diazs THC level was an astounding 175 and that led NSAC Chairman Dr. Tony Alamo to speculate that in this situation marijuana was a performance enhancing drug. The rationale was that during the fight Diaz was feeling no pain”literally. Diaz was fined, suspended and the result of his almost certain fight of the year winner with Gomi changed to a no decision.
Diaz had singlehandedly removed the luster from a classic bout. Following an action packed and very close first round Gomi took control in the second. Gomi had opened a cut on Diazs face and it was bleeding a gusher. On several occasions Gomi implored the referee to stop the fight, or at least check on the cut due to the excessive blood flow. With the ref showing no signs of stopping the fight and Diaz hanging tough, Gomi took the fight to the ground and in a matter of seconds found himself forced to tap out to a gogoplata.
While Diaz might not be a bad person, hes definitely someone who attracts trouble. Instead of learning a lesson from the experience of his positive drug test, he became a more outspoken advocate of marijuana use. While the relative risk pot smoking is debatable and beyond the purview of this article one thing is certain”fighters are prohibited from its use. Sadly, it appears that Diaz places a greater value on his recreational drug use than his legacy as a professional prizefighter.
Ironically, Japans notoriously lax oversight of mixed martial arts makes it a perfect fit for Diaz. He doesnt have to worry about drug tests or athletic commissions who arent sympathetic to his claiming a need for medical marijuana. His workrate, conditioning and versatility as a fighter will be appreciated by the Japanese fans, and offers countless matchup opportunities for the promotion. Most significantly, perhaps, his participation with Japanese promotions DREAM or Sengoku provides Diaz the opportunity to put his missteps behind him and reassert himself as one of the sports most exciting fighters and not as a ‘cautionary tale’.
Ross Everett is a freelance sports writer and respected authority on sports betting odds comparison. He writing has appeared on a variety of sports sites including sportsbooks and sportsbook directory sites. He lives in Las Vegas, Nevada with three Jack Russell Terriers and an emu. He is currently working on an autobiography of former energy secretary Donald Hodell.
The Huntington Beach Bad Boy Returns To The UFC
In the ‘real world’ time heals all wounds. In the fight game, money has the same curative effect. This was vividly illustrated with the recent announcement that Tito Ortiz has patched things up with Dana White and will return to the UFC. Tito left the promotion over a year ago after a highly publicized split with the UFC president.
Ortiz has had several run ins with the UFC over their notoriously tight pay structure, and first left the promotion in 2005. He was back later that year for a run as a coach on The Ultimate Fighter against longtime rival Ken Shamrock. After losing to current light heavyweight champion Lyoto Machida in his last UFC appearance, he left the company and bounced around in a promotional capacity. He had surgery on his back in the process, and now claims that hes back to 100%.
Tito may never regain his championship form as a fighter, but that is of minimal relevance due to one salient fact”people will pay to see him fight. Dana White evoked the same theme in his comments on Ortiz at a Friday press conference in Las Vegas:
“Tito and I have a history that everyone knows. He’s still a guy that everyone wants to see fight. He said his back has healed perfectly and he’s ready to take a shot at the title. He’s one of those guys that people love and people love to hate. We’ve put all our differences aside, have squashed everything and will move forward, and Tito will retire in the UFC.”
In response, Ortiz quipped:
“Time really cures everything. Dana was a man of his word. Dana apologized to me. We’re like boyfriend and girlfriend.”
Ortiz said that Dana White and UFC co-owner Lorenzo Fertitta came to his home in Huntington Beach, California and made him an offer he couldn’t turn down: