Customers are the fuel that drives any business. Everything must be centered on getting customers if you want to make money with an online business opportunity. You should spend only 10% of your time on your site and the other 90% getting customers or traffic.

There are two types of traffic on the web. Social classed traffic and buying traffic. Social traffic is the people who are just looking. These people have a name, tire kickers. They are not ready to buy anything. The social traffic does not generate income because they are not looking to buy.

Buying traffic is also known as search traffic. Search traffic is the people who have a problem and are willing to pay for a solution. This is the type of traffic you want to target for your internet business. because they already have their credit cards and are ready to buy a solution.

There are two methods to tapping into this buying traffic. You can have your website listed in the search pages for free or you can buy ads with PPC or Pay Per Click. Both of these methods will work but the free method is best because it is FREE.

Google has the largest search network so that is the one to target. If you want to get loads of traffic from Google you must get listed near the top of the search page when someone searches for your product or service. For example, if you are selling “Red Dog Collars” you want your site to show up at the top of the page when someone searches for this term. A term like this is known as a keyword phrase.

So how do you get to the top of the search page? You make Google realize that you are the authority for “Red Dog Collars.” First you build a site about the subject. Next you spend your time proving to Google you are the expert. You accomplish this by having other sites link to you saying you have good information on “Red Dog Collars.” These links are known as backlinks and they are like gold when it comes to getting ranked higher on the search engine page. Every time a website links to you with the keyword “Red Dog Collars” that is another vote to Google that you are the expert and so Google is more likely to send searcher to your website. At the end of the day the person with the most “Red Dog Collars” is going to be at the top of the search page and people are going to be more likely to visit that site.

About 40% of the people who search for a term will visit the first site listed in the search result page. So you can see that being in the top spot is very important. These people searching are people looking to buy a solution for their problem. Learning how to get to the top of the search page results is one of the most important skills you can develop to get more buying traffic to your site. Find out more at the Christian Business Opportunity blog.

We haven’t even begun to see how the internet is going to change the way business is conducted both in the US and around the world. Every year the value of goods and services sold on the web increases by billions of dollars. You can find success selling on the internet if you know how to market and you know how to get customers. People used to say you can’t seel that ‘whatever product’ on the internet.” Then somebody with a new marketing idea would put up a site selling the ‘whatever product’ with a new twist. And before you knew it, she or he became the next internet millionaire.

You can do the same thing but you need two ingredients. You need a marketing plan and you must have a steady stream of customers, or traffic, to your site. Of these two, the easiest is traffic even though it really takes the most work. For boat loads of traffic all you have to do is get Google to love your site. Follow along to find out how you can apply this for a successful online buisness opportunity

Let’s say you are selling dog bowls. You job is to find a way to have Google send visitors who searched for dog bowls to your web page. The person gets to your site and picks out a dog bowl then buys it. It is simple. The only question is how to get search traffic sent from Google to your site.

You can think of the web as a big popularity contest and Google as the busy body who always wants to know what everyone else is talking about. In the dog bowl example Google will send the people searching to site that has the most people talking about it. Of course, this makes sense. If people are saying you have good dog bowls at your website then Google thinks you have good dog bowls.

Likewise, if no one says your web site has great cat bowls then Google will not send any customers your way who search for cat bowls. You are popular when it comes to dog bowls but not so much for cats. So if other people with web sites vote for your site in the dog bowl popularity contest then dog bowl customers will come your way. You won’t get any traffic from Google looking for cat bowls if other sites don’t vote for you in the cat bowl contest.

One web site votes for another by linking to the second site. A link is just a way for someone on the web to get from one site to another. You’ve most likely clicked on links a few thousand times. They are usually blue and when you put your cursor on the words and click your mouse button you are instantly taken to another web page.

The great thing about links is the words used to build the link can be anything you want. This works well because the web site owner can use the words to tell you what you will find on the page you are clicking to. For example, if the link said Bob’s Website you wouldn’t know what the site was about and you probably wouldn’t click on the link. But if the text said Great Dog Bowls and you’re in the market for a dog bowl it makes sense to click on the link. The words that describe what a page is about are called anchor text. Google treats anchor text links as votes for a site in the big popularity contest.

Google keeps track of the anchor text whenever one website links to another. Each time you get linked to with the anchor text Great Dog Bowls your site gets another popularity vote for ‘Great Dog Bowls’. The more popular your site is for a particular anchor text the higher Google will place your site on the search result page when someone searches for that text. The anchor text, or phrase, a searcher types in the search box is known as a keyword.

A keyword is simply the word or phrase someone types into the search box when they want to find some product or information on web. So if I want to purchase a great dog bowl I just type into the search box the term ‘great dog bowl’. Google visits every website to determine which site has the most popularity votes for that keyword. The search result page shows the most popular site in the number one spot and the less popular are ranked farther down depending on how many votes they get.

There is also a ranking based on the content of you site that plays into the search results, but it has very little impact on your search page rankings compared to the number of links or popularity votes you have. As long as your site is targeted to dog bowls the majority of your search rankings will come from the anchor text links other websites give you. Learn more about getting traffic at the Christian business opportunities blog.