Business consulting+Internet+Content = Regular Income
I manage a Saas company that delivers help in the form of small business management and accounting software tools and wisdom to thousands of startups and small businesses worldwide and whenever I explain to people what I do, I repetitively get asked the same question “Given my background, how could I monetize it and make earn a living from small business consulting? I’m always prepared to offer my opinion as I am fortunate enough to spend the majority of my day interacting with small business owners and staff happy to to discuss their challenges.
This is what I tell them:
The internet is the perfect medium for finding customers and it makes it simple to get into a dialogue with them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with education and help them identify and solve issues.
Information marketing – repurpose and sell your expertise to small businesses everywhere via the net
What I discuss here is equally appropriate to businesses of any size. You can repackage and sell your expertise in a electronic format such as video, audio or documents. The software to construct professional standard material are readily available on the world wide web. Creating a course in easy to consume internet formats is now easy and affordable. You just have to be prepared to spend a little time learning and practicing with the systems. The objective here is to produce some valuable content that you can either sell or give away to customers to persuade them to do business with you.
Commence by determining your overall goal. Consultancy and Information marketing can work together and if you do both can be very provide a substantial income as the consultancy will provide you with the questions, the answers to which could be turned into content and sold over and over again.
If you are starting from scratch with no customers but have expertise you know would be useful to others then make a no longer than 120 secs video to promote yourself and your expertise to your market. Unless you know the potential client(s) precise problem then make the video generic and stick tothe following format – S.T.A.R (Situation or Task, Action, Result). Make your messages as interesting as you can and keep the narratives short. Now deploy the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Always follow this up with a phone call. If you know the specific nature of the potential client(s)problem then don’t make the video public, just put it somewhere away from prying eyeson the Web or even on a disk and post it, again follow up with a call.
This approach is ideally suited to situations where you are individually targeting market. You should always focus on growing a list you can interact with and make sales to. With the right interaction with your list you should easily be able to discover what people want and deliver it. The bigger your list the more opportunities for consulating and selling information products you will find. If you would like to understand more about how to do this then click on any of the links in this article. I would be more than willing to help you.
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