How to sell your expertise online
I make a least one video per day like the one above to help the people who use this low cost replacement for small business accounting software (for example Quickbooks) to master new skills and improve their business (the video above took about an hour to make). Here is a really quick way of selling what you know online to potentially thousands of people worldwide and start supplementing your income. I would recommend you take the time to design and create your own product (digital content) as the margin you earn will be higher and you have the added benefit of learning from your customers what you could do to refine your product and maybe sell more.
When I first saw how simple it was to create a video and upload it to YouTube or turn it into a podcast it made the hairs stand up on the back of my neck and I concluded I should share this essential skill with everyone. The downloads and views on these platforms for my small business accounting software videos is beyond belief and it just keeps getting better.
The best instructional videos I have seen have always been produced using a technique called storyboarding this helps you decide and refine how you to best share your knowledge with your audience. Don’t even think about using pen and paper to create a storyboard, you can save yourself a lot of repetitive work and let your creative powers loose by using slide creation programs like Microsoft powerpoint or Apple Keynote. As you will see in a moment you can create your storyboard and produce your video without having to spend any money what so ever on even the lowest cost (apart from free of course) and best tools that money (if you had it) can buy to get your video out there making money.
I have tried loads of other tools and experienced a lot of pain doing this and by far the best tool I have used and still use today is TechSmith Camtasia Studio as it will produce videos in YouTube, Podcast, Windows Media Player and Quicktime formats and it has a great library of tutorials which you should watch first (whatever you do, do not download the 30 day trail yet). Get your storyboard sorted and ready and make sure you fully understand how you are going to use the Camtasia software (watch the tutorials…yes all of them!!) before you download the trial as you only have use of the software for thirty days.
In the next article I will publish on this blog (with the owners permission) I will walk you through how I create a storyboard using the small business accounting software video as the patient or the living example of how to create videos that compel people to act.
For more information...
small business accounting software
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