We haven’t even begun to see how the internet is going to change the way business is conducted both in the US and around the world. Every year the value of goods and services sold on the web increases by billions of dollars. You can find success selling on the internet if you know how to market and you know how to get customers. People used to say you can’t seel that ‘whatever product’ on the internet.” Then somebody with a new marketing idea would put up a site selling the ‘whatever product’ with a new twist. And before you knew it, she or he became the next internet millionaire.

 

You can do the same thing but you need two ingredients. You need a marketing plan and you must have a steady stream of customers, or traffic, to your site. Of these two, the easiest is traffic even though it really takes the most work. For boat loads of traffic all you have to do is get Google to love your site. Follow along to find out how you can apply this for a successful online buisness opportunity

 

Let’s say you are selling dog bowls. You job is to find a way to have Google send visitors who searched for dog bowls to your web page. The person gets to your site and picks out a dog bowl then buys it. It is simple. The only question is how to get search traffic sent from Google to your site.

 

You can think of the web as a big popularity contest and Google as the busy body who always wants to know what everyone else is talking about. In the dog bowl example Google will send the people searching to site that has the most people talking about it. Of course, this makes sense. If people are saying you have good dog bowls at your website then Google thinks you have good dog bowls.

 

Likewise, if no one says your web site has great cat bowls then Google will not send any customers your way who search for cat bowls. You are popular when it comes to dog bowls but not so much for cats. So if other people with web sites vote for your site in the dog bowl popularity contest then dog bowl customers will come your way. You won’t get any traffic from Google looking for cat bowls if other sites don’t vote for you in the cat bowl contest.

 

One web site votes for another by linking to the second site. A link is just a way for someone on the web to get from one site to another. You’ve most likely clicked on links a few thousand times. They are usually blue and when you put your cursor on the words and click your mouse button you are instantly taken to another web page.

 

The great thing about links is the words used to build the link can be anything you want. This works well because the web site owner can use the words to tell you what you will find on the page you are clicking to. For example, if the link said Bob’s Website you wouldn’t know what the site was about and you probably wouldn’t click on the link. But if the text said Great Dog Bowls and you’re in the market for a dog bowl it makes sense to click on the link. The words that describe what a page is about are called anchor text. Google treats anchor text links as votes for a site in the big popularity contest.

 

Google keeps track of the anchor text whenever one website links to another. Each time you get linked to with the anchor text Great Dog Bowls your site gets another popularity vote for ‘Great Dog Bowls’. The more popular your site is for a particular anchor text the higher Google will place your site on the search result page when someone searches for that text. The anchor text, or phrase, a searcher types in the search box is known as a keyword.

 

A keyword is simply the word or phrase someone types into the search box when they want to find some product or information on web. So if I want to purchase a great dog bowl I just type into the search box the term ‘great dog bowl’. Google visits every website to determine which site has the most popularity votes for that keyword. The search result page shows the most popular site in the number one spot and the less popular are ranked farther down depending on how many votes they get.

 

There is also a ranking based on the content of you site that plays into the search results, but it has very little impact on your search page rankings compared to the number of links or popularity votes you have. As long as your site is targeted to dog bowls the majority of your search rankings will come from the anchor text links other websites give you. Learn more about getting traffic at the Christian business opportunities blog.

Tags: make money online, online business opportunity, Work At Home

This entry was posted on Friday, July 3rd, 2009 at 3:04 pm and is filed under Work At Home. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.